Clik here to view.
Case study: Dove’s ‘Ad Makeover’ brings positive ad messages (and...
No matter where any of us look, we are constantly surrounded with ads trying to tell us that there are things about our bodies and appearances we shouldn’t like. Miracle creams to fix cellulite,...
View ArticleClik here to view.
Case Study: Oreo’s 100th birthday celebrations with a twist
In 2012 Oreo was celebrating its 100th birthday and wanted to use the anniversary to rejuvenate the brand. As part of the centennial, the company launched the “Daily Twist” campaign, which some of the...
View ArticleClik here to view.
Case Study: Hellmann’s Recipe Cart
Hellmann’s and Best Foods are alternative names for the same brand, owned by Unilever. Hellmann’s has been the market-leading brand of mayonnaise in Brazil for decades. In Brazil most people know...
View ArticleClik here to view.
WWF’s Clever Surname Campaign from Belgium Wins The Best of Global Digital...
European digital marketing research firm Best Marketing International monitors almost 300 digital award competitions Worldwide. Each month we handpick our personal TOP 3 amongst all the regional...
View Article
